Advertising transparency: EasyFinanceTips provides free UK personal finance information. Some pages may include advertising, affiliate links, sponsored content or paid placements. This policy explains how those commercial relationships may work and how we distinguish them from independent editorial content.
How we may receive compensation
We may receive a fixed fee for an advertisement or sponsorship; a payment for qualifying clicks, enquiries or completed customer actions; or another agreed commercial payment. Compensation varies by arrangement and does not necessarily increase the price you pay to a provider.
How advertising is identified
Paid articles and advertorials should carry a prominent label such as Advertisement or Advertisement Feature. Advertising placements and paid listings should also be clearly identifiable. We aim to explain material commercial relationships close to the relevant recommendation or link, not solely on this policy page.
Affiliate links
Some links may be affiliate links. If you click and complete a qualifying action, we may earn a commission. We aim to make this clear wherever an affiliate relationship could affect how a reader understands the content.
Sponsored comparisons and rankings
A paid position should be identified as sponsored or advertising and must not be presented as an independently earned top ranking. A comparison may not cover every available provider or product. We do not guarantee that any listed product is suitable for you.
Editorial independence
Payment does not buy a favourable independent review or a guaranteed editorial recommendation. Advertisers do not have an automatic right to change independent editorial conclusions. Read our Editorial Policy for further information.
Financial promotions and regulatory compliance
UK financial advertising can be subject to specific legal and regulatory requirements. Before accepting or publishing a regulated financial promotion, we seek to establish whether it is permitted, whether approval by an appropriately authorised person is required and whether the content is fair, clear and not misleading. A commercial disclosure alone does not make an otherwise restricted financial promotion lawful.
Data and cookies
Advertising and affiliate technologies may use cookies, tracking parameters or other identifiers. Non-essential storage and access technologies are subject to applicable consent requirements. Please see our Privacy Policy and any cookie controls offered on the website.
External providers
Third-party financial providers determine their own eligibility, pricing, terms and application outcomes. We cannot guarantee approval, returns, savings or product availability. Verify current terms directly with the provider.
Examples of advertising and affiliate disclosures
An advertisement feature may be labelled “Advertisement” or “Advertisement Feature” at the start of the content. Where a page includes affiliate links, an appropriate notice might explain that EasyFinanceTips may earn a commission when a reader completes a qualifying action. The precise notice depends on the actual commercial relationship and must be prominent enough for readers to understand it before engaging.
Paid links and search-engine transparency
Where links form part of an advertising or sponsorship arrangement, we aim to use appropriate link attributes such as rel="sponsored" or rel="nofollow", where applicable. We do not promise paid links that pass ranking credit or conceal the commercial relationship.
How we assess advertising enquiries
We may review the advertiser’s identity, website, landing pages, product eligibility, material claims, relevant FCA status and required approval of regulated financial promotions. We may request substantiation or reject proposals. Publication is not evidence that a product is endorsed by a regulator.
Advertising is not personalised financial advice
Paid placements and general educational material are not tailored recommendations. Readers should check product terms, costs, risks and eligibility, and seek appropriately authorised advice when needed.
Our approach to sponsored editorial content
Advertising features may be created or supplied in cooperation with an advertiser, but must remain clearly distinguishable from independent editorial articles. An advertiser may request factual corrections to its advertisement, but payment does not entitle it to control unrelated editorial coverage.
Frequently asked questions
Does EasyFinanceTips earn money from links?
Some links may generate compensation under an affiliate or referral arrangement. We disclose material commercial relationships in the relevant context.
Are all providers included in your comparisons?
Not necessarily. A comparison may cover a selection of products and providers. Paid placements should be distinguishable from independent rankings.
Can advertisers pay for a positive review?
We do not offer guaranteed positive independent reviews in exchange for payment. Paid promotional material must be labelled as advertising.
Who should I contact about a sponsored post?
Visit our Advertise With Us page and submit an advertising enquiry using the contact form.
Questions and corrections
If you believe an advertisement or commercial relationship is not clearly identified, please contact us with the relevant page URL. Businesses interested in a partnership can visit Advertise With Us.